It’s amazing how these days it seems more and more business is being conducted online. Customers like you visit sites like ours to find out unbiased reviews on new cars and to keep on news in the automotive world. The internet has proved popular with customers as it provides great cost savings as opposed to dealing with traditional businesses. Everything from travel to restaurant reservations to concert tickets and even clothes are now being bought and sold in high volumes online.

One company that leads the way in the cost saving approach to online marketing is Get Approved Finance. The company was founded by Jeremy Hughes, who successfully combined his internet marketing know-how with his finance background to create one of Australia’s most recognizable online vehicle and equipment finance companies. We were fortunate enough to meet up with Jeremy in his home town, Perth to discuss how he started his company.
“I saw an opportunity in that customers were increasingly turning to the internet to find cost savings to traditional products and services”. At the time Jeremy started his business, several companies had attempted to bring car finance to the online market, however, none had done so in the way Jeremy did with Get Approved Finance. “Although my business sources clients online, what customers want has remained unchanged for several decades.

A lot of businesses talk about customer service, but use it more as a word. At Get Approved Finance, it’s our obsession. I’m constantly encouraging each of my staff to suggest ways we can better serve our customer. Obviously, today’s customer is very price driven, so it’s vitally important that our product offerings are priced more competitively than the more recoginsable banks. However, it’s the word of mouth referrals that is what has grown the business, and customers are more likely to talk about the great service they received rather than securing a loan a few percentage points lower than the next guy’.

Get Approved Finance focuses on providing the customer with what they need. When asked the most important aspect of his business, what he believes sets them apart from the competitors, “it’s the people, my staff. We’re always recruiting and recruiting vigorously. Having the right people on board is the hardest thing to get right, and we’re always seeking to improve. Also, we invest in these people, through the right training and education.” Jeremy, having been through the university process, completing an Economics degree in London followed by a Law degree back in his home town, remains open minded as to the importance of formal education, “I don’t look for a degree when hiring, although it helps. I prefer to look to the attitude and personality of the applicant, and go a lot with gut feeling”.

Get Approved Finance is an example that in today’s high tech world, old fashioned service can successfully be combined with technological advances such as the internet to provide a winning combination for consumers. Get Approved Finance demonstrates that it is possible for new entrants to successfully enter into a market dominated by big players and climb to the top by offering good service and low prices.